Best Business Model That Guarantees Business Success for a Location Independent Business | How to Start a Business to be a Digital Nomad

You want to know the truth about business? Business is hard, and it’s harder when you’re stupid. So in this episode, you’re going to discover the business model that’s at the core of every successful business on the planet. Once you know what this model is, you’re going to be able to be smart evaluating your business. You’re going to be able to make intelligent adjustments to your business model, and you’re going to see amazing things happen. Let’s get into it. Welcome to the Digital Nomad Entrepreneur podcast, everyone. My name is Eric Dingler and I am a full time digital nomad. Living the dream, getting to travel around the world with my wife and our four teenagers. We are wrapping up our time in Santiago, Chile. This will be our 14th country that we have lived in, and it is been an amazing trek for the last couple of years through Central and South America. But we’re getting ready to head over to the United Kingdom and the REI. We’re able to do this. The reason this is possible for us is because we have a location, independent business, and at the core of our business are our really two primary frameworks, two primary frameworks. And I want to talk about the business model framework now. The business model framework, I call it 0p3. Now what o.P three does is it gives you three central things, okay? Three core things. One, it helps you to have clarity of message and confused buyers never buy. You have to have clarity in your marketing messages. And so 0p3 helps you find crystal clear clarity in your messaging. It helps you create a powerful, powerful offer to help people be very highly incentivized to buy your product or service. And it helps you simplify the process. It helps you simplify your processes of attracting clients, converting clients, maintaining clients. And there’s just a lot of benefits that come from 0p3. Now, when you execute on this correctly, you’re going to have a profitable business, a business with increasing revenue and increasing profits. Now, you might be thinking really I mean, really, this is a really bold claim and I want to hear you back it up. Well, I’m not the only one that talks about this. In fact, if you’ve seen any infomercial on TV, you’ve seen the infomercial start out. Are you tired of your neck hurt? And when you wake up in the morning because your pillow is uncut? Well, we’ve got our patented X, Y, Z pillow order. Now get it tomorrow and your three free pillows will arrive last week. So. This is a very typical formula for a business, a a a business model that is a infomercial, really, you know, that is selling something, a product is selling something. And that what they’ve done is they’ve incorporated O.P. three and the first P stands for a person with a problem. Are you tired of has this happened to you? Are you this person with this problem? Because this the business owner, the founder, they made a decision at some point about what problem they wanted to solve for people. Then they came with a book with a product that solved that problem. And so they’ll say, you know, get our patented blah, blah, blah. All right. So they’ve got one problem that our one product that’s also a problem. And then they’ve come up with a pathway for you to buy that product. Now, this isn’t true for infomercials. This is true for every business out there. Businesses just get created to solve problems. And for us, not just solve problems wouldn’t normally solve problems for a specific type of person. That’s why they call this persona now. Alex Hermosa, he calls this the avatar. Okay. Donald Miller talks about this as the hero of their own story. So everybody talks about these three things, like every business guru out there uses talks about these things, and they kind of put their own spin on it or something like that. I use OP three because I like having the opposite. What happened is I came up with OPI three because it was an easy way for me to share it to my team. And I love coming up with frameworks as a way to share them with my team and then once it’s working with my team, I love to share them with others. So OPI three stands for person or Persona stands for Persona Product Pathway one persona with a problem. One product that solves that problem. One pathway to buy that product. Now what helps and here’s, here’s an example of why not working on these in order can kind of get you in trouble. It doesn’t matter what kind of business you have, you know, all of you listening that there are a variety of types of businesses represented by those that listen to digital nomad entrepreneur. But I’m going to use a web designer as an example. I was talking to a web designer not too long ago and they asked me, they’re like, Eric, should I offer templated websites or custom websites? And the reason that they couldn’t answer this question is because they had never spent the time to decide about the problem they were going to solve. And that’s what I told them. I said, Well, it depends. What’s the problem you’re solving? Are you trying to solve a problem for people that can’t afford custom websites? Like is that the problem is you’re are you trying to make websites designed by a professional accessible to the masses? Like what’s the problem you’re trying to solve? Because if you’re trying to solve a problem where you want to make websites affordable, then you have to offer a template, a website, if you want to offer instead. A you want to solve the problem where you’re tired of people getting crappy websites and you want to provide really high end quality websites. Is that solution? Well, then you’re going to sell custom websites. You’ve got to know the problem you’re solving. And then once you know the problem you’re solving or what’s the type of person you want to sell this to, like my company interests you just we don’t we don’t sell to businesses and CEOs of, you know, businesses that are doing 15, 25, 30, $50 million a year. That’s just not who we want to talk to. It’s not who we feel comfortable engaging with. We love serving and helping those small business owners that are, you know, in the, you know, one and a half, $2 million range. So a lot of our clients do less than that. But we really target the people in that one and a half to $3 million range. And we and we love working with people that are skeptical about marketing because we know that we’re going to prove to them that digital marketing works. And once we do that, they’ve been burnt in the past. I’ve tried that in the past. It didn’t work for me. I had this. I hired this other person. It didn’t go well for me. These are my favorite types of clients because the moment I’m able to deliver on our promise to them and they see that it works in their business, their lifetime value to us significantly increases. And I know that they are going to start having better night’s sleep because their businesses will be growth. So that’s me. That’s the problem I want to solve. I am trying to solve business growth problems and the product that we do, the product we use for this is marketing. We use marketing to solve it. I could do coaching. I could do consulting. But through my digital marketing agency, we sell marketing now through my Digital Nomad Entrepreneur podcast here. Well. I’ll sell marketing. I want to help businesses grow. I love helping businesses grow, and I do it with coaching and consulting here. But I’m doing it for a different a different audience. I want to help people that want to have a location, independent business, because they see me doing it and they want to know how we’re doing it. And they they are aspiring to it. And so I that’s why I do this. That’s why I do this podcast to help people that want to have a location, independent business. But my digital marketing agency, we want to work with brick and mortar businesses in the United States. And so for them, we don’t we we do marketing services. This becomes really simple when I sit down and go, What’s a problem out in the world I want to solve? How do I want to solve it with one product? What’s the one product? The one thing we’re going to do to solve that? Then we move on to the third one. Now, before I do, I talked just a few minutes about the third one. I want to invite you right now to get a good picture of where your business stands. And so I’ve created a four minute assessment, takes about 4 minutes. And it’s the assessment scores your business on OP three persona with a problem product to solve the problem your pathway to buy the product as well as the core five. The core five. Our business systems. The five business systems you got to have your five business systems are what make your your o.P three your business model work. And those five core systems are leadership, lead generation, lead conversion, collecting and managing money and project management. Okay. So this online assessment is going to give you a snapshot of what part about what which of O.P. three and CORE five you’ve got strong and healthy and which one needs a little bit of work. And so you can get the results by going to D and E podcasts dot com for slash scorecard. So again, DME Digital Nomad Entrepreneur D and E. Podcast dot com forward slash scorecard. All right. So back to top three. What I was talking about in this when I’m up the pathway so recap we’ve got one persona with a problem. One product to solve the problem. One pathway to buy the product. Now in this pathway. But this is your sales funnel. This that’s your sales funnel. And in here, don’t be surprised. Don’t don’t drive off the road or walk off the sidewalk or fall off the treadmill or, you know, how whatever activity you’re doing is you’re listening to this. Don’t don’t be shocked. But inside here, I’ve got another framework. I know it’s I can’t help myself. I’m I love frameworks. So in the pathway we use the marketing momentum framework. And the marketing momentum framework is very simple. The marketing momentum framework is first, people have to become aware that they have the problem that you saw. Now that people can discover this problem on their own or you can create the awareness, then step two, they have to consider who they’re going to buy it from. All right. Who’s going to solve this problem for me? Then they go to the third step, which is the actual purchase experience, the the the customer experience with your brand. And then the fourth and final stage is do they become raving fans, roaring critics, or do they sit there as the silently satisfied? And so these four steps our awareness, consideration, purchase advocacy, the marketing momentum framework. And so we have to have a top of funnel activity creating awareness. We have to have a next step that nurtures the relationship to help them as they’re considering. Should I buy from them? Then we move them to the actual purchase, delivering the promise, collecting the money, all of those things. And then we move them from side mean, silently satisfied to being raving fans, bringing us referrals, giving reviews. This is the marketing momentum framework and it’s what makes the pathway to your product work. I love stacking frameworks. It’s really one of my favorite things. So if you take a moment, think about your business and you were clear on the problem you’re solving in the person you’re solving it for. What does that look like? Well, you’re going to know what they feel. You’re going to have imagined their perfect day. You’re going to have imagined their typical day. And you’re going to build a bridge from their their typical day to their ideal day. And as you’re doing all of this, you’re going to start to come up with messaging. You’re going to start coming up with language. You’re going to start coming up with marketing assets and then is going to be marketing messaging gold. Then you’re going to say, okay, what is the product that really solves this problem and how do we make it unbelievably attractive to them? What’s the product that would make it? We may make it super simple because simple products are profitable products. Hey, what is my simple product that I’m going to be able to go to all of these people that have this problem and say, hey, Mr. or Mrs. Person with a problem, look over here at Land of Milk and Honey. Here’s the solution to your problem. All right. You’re not going to. And it’s not a solution to all their problems. It’s the solution to that problem. They’re going to go, oh, my gosh, I want that. I need that solved in my life. And then once you figure out, okay, now I’m going to go out, I’ve got my product. I know what I’m going to say to people. I’m going to go out. I’m going to make the world where I’m going to create awareness. And then I’m going to have resources to help people consideration choose me over my competitors. I’m going to be the obvious and easy choice. Then I’m going to have this customer experience that wows them. And then finally, I’m going to turn them into a raving fan. That. Imagine if you had that for your business. Oh, excuse me. Do you see here how this is a profitable business model? Once you check all of these things up, you’ve got what you need. Now. Does it make it easier? A little bit, but business is still hard. It’s just harder when you’re stupid. So doing this works makes you smart. It makes you a smart business owner. And it gives you a smart business model. Now, as I do every week, I want to wrap up this episode with this week’s Leadership Tip of the Week. But before I do that, I want to invite you if you’re interested in the travel side of our life as well, in the behind the scenes, what we do as a family have, you know, what we’re doing, what we’re up to. You know, if you have questions even about homeschooling or, you know, health care, all that kind of stuff, I want to invite you to follow us on Instagram. Okay. We are family of dishes. Family of dishes on Instagram. Okay. And that is where my my wife and even my kids sometimes post and you’ll see all the behind the scenes stuff of the travel side of our life as we move from one country to a next and explore new things and have these amazing experiences around the world. So if that’s of interest of you. Then I encourage you to follow us on our Instagram. This week’s leadership tip of the week is this. You got to remember that all organizations, all businesses, okay, all organizations of businesses, all organizations drift to complexity over time. And as a business owner, you have to fight the drift. You’re going to feel a tool to make your business more complex when in fact, you always want to be fighting for simplicity. Business. Every organization does this. It’s just natural. It’s the natural tendency of a business to do this. But we have to fight the drift. We have to fight to keep things simple because simple scales like simple scales. This is where profit is found. Complexity slows you down, all right? Complexity slows you down. So this week’s leadership tip of the week. Fight the drift. Constantly be reevaluating your business and looking to see where complexity has started to creep in. How can you fight to keep things simple in your business? Well, my friend, I hope this was helpful and inspiring to you. And if you’re still at this point, I want to share with you a Black Friday special. I am putting this out in November of 2024. So if it’s after November 2024, this deal is gone. Okay. And so I’m sorry that this is a a an offer right now that I’ve got going on. If you are sitting there going, I need to have this in my I need to have OP three. I need to work through setting up. That my business model and OPI three sounds like it’s the right thing for me. Then I want you to know I’m offering. It’s ridiculous, okay? It’s just absolutely insane. But I have a 90 day accelerator that I take people through to help them build their business model. And right now for Black Friday, I’m offering access to it. It’s like coaching with me for 90 days. I’m offering access at 90% off the regular price. 90% off. And I’ve got a guarantee. The guarantee is this at the end of 90 days of the accelerator. If you don’t have a profitable business model, I’ll keep working with you one on one until you do. And the guarantee extends beyond that. After we’re done the 90 days building your profitable business model. 90 days after that, if you haven’t made back your investment into the coaching program, into the accelerator. Again. I’ll keep working with you one on one until you make it back three times. All right. So. It is a no risk. Guarantee it. This is I’m never going to offer it at this lower price again. You know, one of my best friends, who’s another business guy, we’re constantly messaging each other throughout the day. I told him I was going to do this and he goes, I would go lower than 75. And I, I didn’t listen to him this time. I said, Nope, I’m going all the way to 90% off. So if you would like to work. With me and potentially in a small group of some other people. And in 90 days. Get your business model mail. Know your marketing message, have your hat. Doing the cost analysis on your product or your service and really understanding your you’ll know at the end, are you charging enough? Knowing your profit margins and all of that kind of stuff on your on your product. All right. And really fine tuning it. Really fine tuning your product and then having a pathway, having a sales funnel that attracts new leads, that converts them to customers and turns those customers into a referral engine of themselves. And this is what you want for your business. Then you need to reach out to me. Eric at Disney podcast dot com and let me know we can talk about it. I can answer all your questions, give you all the specifics, contact me and ask me questions is not an obligation to anything. But if it’s something you’re interested in, email me because I’m limiting learning to this. It’s a limited time now if you’re listening to this after November and you’re like, Hey, I’m still interested in that. Reach out to me, okay? I plan to do this, this accelerator a couple of times a year. And so reach out and let me know when, you know, when’s the next AP three accelerator? I’m interested in it. Okay. And we’ll work through that together. All right. Well, my friend, thanks for listening to the podcast. I really appreciate it. Make sure you leave a review, subscribe and follow. And if you’re a listener in Spotify, leave a comment on this episode. And I really look forward to reading all of those. Until next time, chase the big dream lead with courage and safe travels.